Thinking in Percentages: A Smarter Approach to Money and Life

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Understanding money through percentages instead of absolute numbers can change how you make financial decisions. Learn why high-income earners still struggle, how percentages improve decision-making, and how to apply this mindset to grow wealth efficiently.


Most people think about money in absolute dollar amounts—how much they earn, spend, or save. But the most successful investors and business owners think about money in percentages instead.

Thinking in percentages helps avoid financial missteps, lifestyle creep, and short-term thinking, allowing for better decision-making across all aspects of money and investing.


For example:

  • Someone earning $50,000 per year might save $5,000 annually, which is 10% of their income.
  • Someone earning $500,000 per year might save $50,000 annually, but that’s only 10% of their income—despite making ten times more money.
  • If the high earner spends 90% of their income on lifestyle upgrades, they are still financially vulnerable despite a high salary.

If you focus on spending and saving as a percentage of income, your finances automatically adjust to your earnings.

  • If you decide to save 20% of your income, it doesn’t matter if you make $50,000 or $500,000—you are still growing wealth at the same rate.
  • It also helps prevent lifestyle inflation because your spending remains proportional to income, rather than growing unchecked.

A common mistake people make is investing too little because they think in fixed dollar amounts.

  • Investing $500 a month might sound like a lot, but if it’s only 5% of your income, you might realize you can afford to invest more.
  • Thinking in percentages removes the emotional hesitation around investing larger amounts.

If your portfolio drops 20%, does it feel different depending on how much money you have? Yes—but the percentage remains the same. Wealthy investors understand that short-term volatility is expected and stay focused on long-term gains.

When borrowing money, the key is not just how much you owe, but how much that debt is relative to income or assets.

  • A $20,000 car loan on a $50,000 salary (40% of income) is a much bigger burden than a $50,000 car loan on a $500,000 salary (10% of income).
  • A mortgage that is 50% of your net worth is a riskier move than one that is 20% of your net worth.

By thinking in percentages, you can assess debt responsibly and avoid becoming over-leveraged.


Set up automatic transfers so you always invest a set percentage of income. This prevents emotional decision-making and ensures consistency.

  • Example: Invest 20% of every paycheck instead of deciding on a fixed dollar amount.
  • This way, as your income grows, your savings automatically grow too.

Before making a big purchase, ask: What percentage of my net worth or income is this?

  • A $5,000 vacation might be insignificant for someone worth $5M but a major financial hit for someone worth $50,000.
  • This mindset helps determine if an expense is reasonable or excessive for your financial situation.

Whether investing, taking on debt, or making financial decisions, always consider the percentage of your total wealth at risk.

  • Losing $10,000 sounds bad, but if it’s only 1% of your net worth, it’s not a huge deal.
  • If it’s 50% of your savings, that’s a much riskier decision.

This is how investors stay calm during market downturns—they understand that short-term losses are just a small percentage of long-term gains.


Thinking in percentages shifts your focus from absolute numbers to scalable financial decisions.

  • It prevents lifestyle inflation and ensures consistent wealth accumulation.
  • It makes investing less intimidating and more structured.
  • It helps you evaluate risk logically rather than emotionally.

Wealthy individuals understand that percentages matter more than raw numbers. When you shift your mindset, financial decisions become simpler, smarter, and more sustainable.

How do you approach money—by thinking in dollars or percentages? Let’s discuss.

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